You have decided to zero in on product creation? You have reached the point were you know your goals inside out. You have even written your goals down.
They are tacked onto your refrigerator and taped over your computer. You also have your goals written in your pocket-size "ideas" booklet. It appears you are ready to rumble! Let's get it on!
You finally decide that the theme for your website is going to be "Men's Shoes Of The 50's." From here on in, everything on the website should dovetail nicely into the theme.
Don't bring in men's trousers. For now, during the early going, stick with this specific shoe.
Put your shotgun away, at this point, you need your rifle. People are savvy. They know what it is they want. They're smart enough to know not to type in men's shoes. They zero in on a specific shoe, mens shoes of the 50's.
It's coming early, but here is a priceless golden nugget.
You now know the way people search online. Try to marry your selling strategies to the way people search. When you can accomplish that, you will be looking your target customer dead in the eye.
Lets dig into this a bit more. People who go online to buy a "men's shoe of the 50's" are interested in just that, a mens shoe of the 50's. That's it!
The trousers that you thought they might buy when they come to your 50's shoe website are what you want. Not what they want.
Crucial error!
Learn a lesson here because most of the money spent on promoting 50's shoes and trousers is unfocused and wasted. That money could have gone to increase your variety of 50's shoe on display on your website.
Or better yet, it could have boosted your marketing budget thereby bringing more targeted traffic to your website. You also now have to redo your divided website.
Picture this!
Your website is perfectly themed. Content is intricately woven throughout your website and is spot on. You have done your website homework. Your articles and reports are singularly focused with great content on the mens shoe of the 50's.
The search engines have sent the spiders to comb your website and they love it. Your google ads are specific and focused.
Deep into the country, in a small unknown town, daddy's birthday is approaching.
Mother is secretively asked, "what does daddy want for his birthday?"
She shoots back with a smile, (the children have remembered) "get him a pair of two-tone shoes from the 50's."
Perplexed, the children respond, "they don't sell those shoes in town, where can we get them?"
Mother smiles again, "try the internet."
"Oh why didn't we think of that," replied the children.
They go to the computer, fire it up, and guess what they type in? You're correct, mens shoes of the 50's. And guess which website is staring them in the face?
This scenario is played out over and over and your internet cash register is ringing steadily. Stay focused, set up one singular site, but set it up well. Then watch that one website turn over again and again. Sort of like money in the bank.
We all know what the Apple iPod is capable of. Of course, one is able to download, store and play an almost infinite number of songs on just about any version of the iPod. And for more advanced users, there are iPods capable of playing movies and videos, and can display pictures as well. Indeed, the iPod is a fantastic item for someone to bring all of their favorite songs and singers with them wherever they go. Yup, the iPod pretty neat in that regard.
So, why would you want to waste the capabilities and abilities of your iPod on stuff you already know and like?
Okay, so there's an absolutely favorite song that you just can't live without and must have with you at all times or else you may just die. That makes sense, so go ahead, put that song on your iPod. But, even though it's easy, effective and enjoyable to plaster your iPod full of familiar songs, that's incredibly boring and bland. It's like going to a high-end car dealer to test drive a Porsche, but you pout with your arms folded because you want to drive a Tempo. What have you got to lose, besides experiencing and discovering something new?
The same principle can apply to the iPod. The iPod is designed to store songs downloaded from a computer onto it. So, take advantage of that and download and listen to every song and artist that you've heard of and wanted to hear. Depending on how you download music, it'll cost you nothing, or it'll cost you about a buck a song. If you're paying for your downloads (good for you), set aside some money for new chances and discoveries.
Remember the old days of buying tapes and CD's? You had to purchase the entire album in order to get the opportunity to listen to it. And, if you found that the artist or album wasn't to your liking – or just plain sucked – well, too bad for you, because most record stores wouldn't take the album back. Many people complained that this wasn't particularly fair, but, hey, that's the way it was.
Now, the technology exists to listen to just about anything you want wherever you want. So, what do most people do? Download the popular song of the day and listen to it non-stop on their iPod, even though it gets played on the radio every 14 seconds. Now, there's nothing wrong with that at all – it's your iPod, do what you want with it. But, the opportunity now presents itself where you can take a chance and discover something you've always wanted to hear, without any risk to you.
Another great thing about the iPod is its portability. If you want to really get to know and understand a particular artist that you're interested in, you can download the songs onto your iPod and listen to them wherever you want, whenever you want. So, you don't have to listen to small sample in a crowded record store, or listen on your computer while you're doing seven other things at the same time. You can get the tracks on your iPod, go for a walk or sit quietly and really immerse yourself and decide if you really like the songs and singers or not.
The iPod is a tremendously convenient and fun device to have. That being said, some people aren't really exploring the limits of their iPod because they don't realize that the iPod is designed to play music – all kinds and forms of music.
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